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Press Release

D100 digital SLR

Thursday February 21, 2002

Three quarter view of the D100 digital SLR
Three quarter view of the D100 digital SLR
D100 digital SLR - flash extended
D100 digital SLR - rear view
D100 digital SLR - top view

D100 digital SLR

Price £TBC, but expected to be around ½ the cost of a D1 series camera
Availability: Summer 2002
The D100 has all the heritage of the D1 series in a lighter, more compact body. Although it shares the ergonomics of the F80, it is a totally new body and chassis design.

The D100’s target users include dedicated amateurs, business users and professionals who need an approachable digital SLR camera offering the image quality and performance they demand.

This latest Nikon digital SLR strengthens Nikon’s digital range at the key mid-price point position. It’s compatible with the range of more than 40 AF Nikkor lenses as well as numerous speedlights and other accessories.

Jeremy Gilbert, Nikon UK’s Group Marketing Manager comments:
“With the launch of the D1X and D1H, we acknowledged that different sectors in the market demand different products. The D1X targets photographers who demand the ultimate quality from a digital body, whereas the D1H was developed for the news and sports market where speed of capture and transfer are the most important attributes.
“However, there was still a requirement to extend the range further to offer a high performance digital SLR camera to a wider photographic market place, at an affordable price. The D100 is that camera.”

Key features:
· New high resolution 6.31M pixel CCD
· 3 recording modes
· High speed processing with new power efficient one-chip Nikon ASIC
· 1/4000 top shutter speed
· 5 area AF system
· ISO: 200-1600
· 1.5 picture angle
· Colour settings – 3 modes available
· Selectable image size – L, M, S
· 10 segment D matrix metering, Centre and Spot
· USB interface
· Supplied with battery and charger
· At approximately 700g it’s currently the world’s lightest digital SLR
· Optional accessories: Multi-Function pack – MB-D100, Li-ion battery pack – EN-EL3, charger MH-18/19 and AC adaptor EH-5

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